Joint Crisis Committees

Honking through the bustling streets of New York, the city’s yellow taxi cabs harbor a 5 year long dispute with ride-sharing companies that would amount to a million dollar public relations campaign. From 2011 to 2016, the introduction of Uber into NYC threatened taxi drivers’ livelihood with fluctuating pricing and congestion. Convening as the New York Taxi Workers Alliance, cab drivers will campaign against a rising digital juggernaut, protecting the value of their medallion and securing their workers rights. Far in Silicon Valley, the Uber Board of Directors will plan its new establishment in NYC, navigating legal responsibilities and outsmarting its competitors. Both ride services will consider new strategies such as advertising campaigns, lobbying, and town halls. But stay wary of accidents – a lawsuit and a trial may end one service destitute.

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